form of ads from companies such as Bud Light and Fox Entertainment, for example. Cofounder Sean Rad has said the ads' success is the impetus for introducing videos to users' profiles. "It's complicated, but we're figuring out the right way to do it for users.". Users who opt for the Plus version of Tinder pay.99 per month for the formerly free app, while those 30 and older pay.99 per month. But, oh, how wrong we were. You promise not to tell?